Tuesday, January 04, 2005

Turning Back the Clock to Civility

This is great news.

The most successful black women's magazine, Essence, is in the middle of a campaign that could have monumental cultural significance.

Essence is taking on the slut images and verbal abuse projected onto black women by hip hop lyrics and videos. ...

At a listening session that Weathers and the other staffers had with entertainment editor Cori Murray, "We found the rap lyrics astonishing, brutal, misogynistic. ... So we said we were going to pull no punches, especially since women were constantly being assaulted."

They were inspired by a campaign that some fathers and daughters led against Abercrombie & Fitch demanding that half-clad young people no longer be used to sell the clothing. When the campaign succeeded, the Essence staff realized there is a serious problem in the world of advertising as well as music. ...

Things are getting hot. This is a beginning that has been a long time coming, and it is good to see it all forming naturally with the women in the lead.